H&M opens its first virtual store in the metaverse

H&M in cyberspace CEEK City – three-dimensional virtual reality functioning similarly to the real world – will be able to move around the store, select desired goods and make purchases. While shopping, consumers will be able to purchase clothes and accessories not only in the digital space, but also order them in stationary H stores&M. Thanks to the virtual H&M in the metaverse, the company opens itself to a new business space.

The Swedish fashion giant has opened one of the many doors of the new technology, making it the first clothing retailer in the "meta-universe".