Primark increases expansion in Poland. The network will open two new stores
The opening of new stores, located in the Magnolia Park shopping mall in Wrocław and the Manufaktura in Łódź is scheduled for the end of 2023. They will join the salons previously announced in Krakow and Katowice, thus increasing the number of announced openings of Primark stores in Poland to four.
Success of previous openings, after the network entering the Polish market in 2020., He showed that the unique Primark formula, including fashion, household items and cosmetics at favorable, low prices go to the tastes of Polish clients.
We know that we have many Primark fans in Poland since we opened a shop in Warsaw in 2020. And we were delighted with the reaction of customers to the opening of our store in Poznań last year. New lease agreements constitute an important complement to our portfolio and we are glad that we will be able to further develop and offer a unique Primark offer to even more customers – said Maciej Podwski, a lead in Primark, Poland, Slovenia and the Czech Republic.
New contracts reflect the company’s development plans on the Central and Eastern European market. Primark has recently confirmed the entrance to the Romanian market, announcing the opening of a new store in Bucharest, which is planned for this year. In addition, the retailer also announced the opening of the first store in Slovakia, in Bratislava, at the beginning of 2023., and this country will be 16. brand activity market.
After a successful opening of 15 showrooms in the last financial year, the further development of the portfolio of stores in Central and Eastern Europe is an element of the constant expansion of the Primark Group. Last year, the company announced plans to accelerate its pace on the American market, based on high speed and growing brand awareness, with the intention of achieving a level of about 60 stores in the next five years. Primark also intends to strengthen its presence in France, Italy and the Iberian Peninsula to increase the total number of chain stores to 530 within five years.