Snipes – Sneakers and clothing seller Streetwear – begins the expansion to the Polish and Central and Eastern Europe market
The world seller of Sneakers and Clothing Streetwear Snipes opens his Polish online store and thus officially enters the market of Central and Eastern Europe. After a successful acquisition of distance s.AND. Last autumn, Snipes also purchased 31 Polish retailer stores to open all important locations in the country. Rebranding has already begun. The first stores in Katowice, Opole and Bielsko-Biała have already gained a new arrangement. Further stores will appear in the coming weeks. The company also plans to open the store in the current arrangement of SNIPES 2.0 in Łódź.
With a network of over 600 stores in Europe and the United States, SNIPES is one of the most important Sneakers and Streetwear clothing sellers around the world. The company operating in the Omnichannel model deeply rooted in hip-hop culture and a community-oriented approach, which is based on promoting and celebrating street culture. Snipes has its roots in urban culture and is particularly involved in dance, hip-hop and basketball.
“We are very happy that we can finally take part in Poland, thanks to which we can get a foothold in Eastern Europe. Our unique range is an offer for the Polish community, which is not yet represented in Eastern Europe as a community. Our goal is the further development of Polish street culture ” – Simon Bus, Head of Communications in Snipes.
“The opening of our first online store in the region of Central and Eastern Europe is the first milestone in our strategy of entering the market. We place great emphasis on our digital activity, so our clear goal is to significantly exceed the performance of the former Distance online store. We are very pleased with the start and we are currently planning to implement our Snipes application timely. Then we will also move our loyalty program to Poland, Snipes Clique, which will allow us to be in even closer contact with our community, “Jeanine Schneider, SR. Head of Digital Snipes.